FASHINNOVATION: “Where Fashion & Technology Connect”
FASHINNOVATION: Event During NYFW Turns into an International Multi-Media Platform, Livein Magazine attended the event with USA Fashion Editor Pamela Quinzi and USA Editor in chief Joseph Fraia.
On September 12th, 2018, FASHINNOVATION successfully launched during New York Fashion Week – hundreds of people (via live streaming and present) had the chance to listen in on panel discussions by speakers which included: NASA, FIT, IBM, Ryan Leslie, Arwa Alammari – Ambassador of the Arab Fashion Council, David Meltzer (host of the start-up pitch competition), VP of the State of New York, Liz Bacelar (founder of Decoded Fashion), Timo Weiland, Katherine Keating and Oskar Metsavaht of Osklen. A fashion installation was presented by Layana Aguilar (Project Runway designer). Performances by Heather LaRose and Ezinma (Lil Ezi) – violinist for Beyonce – entertained the guests. A piece of art was created throughout the event by street artist/creative director Jason Naylor – in which proceeds (through a current online auction) will be donated to Open Style Lab. The event connected the fashion, technology & entertainment industries through thought-provoking conversations, thus inspiring the entrepreneurial mindset.
FASHINNOVATION, when founded by husband/wife – Marcelo & Jordana Guimaraes – was originally put
together as an event: an idea which started in June of 2018. Throughout the planning & execution with a
simple email speaking of the concept, they garnered the attention of C levels of many organizations,
including Samsung, Diane Von Furstenberg, Fergie, Louis Vuitton, Google, and CFDA. This dynamic duo brought on board over 30 speakers as confirmed participants in just a month's time.
“It was then that we realized that FASHINNOVATION was not just a once-off event; however, a business.
Through positive responses to our emails, we saw that there was an empty void that needed to be filled
– which was the connectivity through simple conversation of entrepreneurs and start-ups in the two
worlds: fashion & technology. New York Fashion Week is an iconic time internationally, where you get to
see the aesthetics behind the collections on the runway. However, understanding the WHY/HOW is just
as relevant,” said founder Marcelo Guimaraes.
FASHINNOVATION is now on the way to becoming an International multimedia fashion-tech platform, in
which the conversations that took place at the launch and events to follow, continue – via video content,
podcasts, blogs, etc.
“Technology is changing fashion through innovation. From how clothes are used to how they are made,
computing power is reshaping the industry – AI technology, NASA inspired textiles, GOOGLE engineered
jackets, sustainable materials, etc. FASHINNOVATION will be facilitating conversations between fashion
& technology through cutting edge content, so that we keep evolving,” says Co-Founder Jordana
Guimaraes.
Stay tuned as on February 15th, 2019 – during New York Fashion Week – the 2nd edition of
FASHINNOVATION will be held – with a new & exciting roster of speakers. FASHINNOVATION is here to
make an impact in the fashion and technology industries while inspiring the entrepreneurial mindset.
To be a part of the movement, visit www.fashinnovation.nyc or contact us at info@fashinnovation.nyc.
Article by Joseph Ralph Fraia - IG @jrfstudio
